GEVERA, Jackson Ilasemwa; KINGI, William; MUTUKU , Benedict M. Effect of Celebrity Trustworthiness on Brand Performance of the Dairy Industry in Kenya. SOUTH SAHARA MULTIDISCIPLINARY JOURNAL, [S. l.], v. 4, n. 1, p. 143–166, 2026. DOI: 10.61250/ssmj/v1.i4.8. Disponível em: https://ssapub.com/index.php/ssmj/article/view/24.. Acesso em: 18 sep. 2026.